VP Marketing

Job Description

Hybrid onsite in LA.

Reports To

Chief Executive Officer

Role Overview

The VP, Marketing is responsible for leading and expressing the company’s overall marketing vision and owning how the organization shows up, what it communicates, and what customers experience across every touchpoint, ensuring a consistent presence that drives demand and builds long-term value.

This role leads how the business is represented across ecommerce, retail, wholesale, licensing, and global markets.

As the company enters its next phase of growth and transformation, the VP, Marketing plays a central role in simplifying how the business operates and raising the standard of execution, ensuring the company shows up with intention, consistency, and visible quality in everything it does.

• This is a senior leadership role within the executive team.
• The VP, Marketing partners closely with the CEO on major brand and business initiatives and overall creative direction.
• This leader works closely with finance and operations leadership to ensure commercial rigor and financial discipline.
• The role may engage with the Board as appropriate and collaborates cross-functionally across the organization to deliver against the commercial plan.
• The ideal candidate operates as a respected, forward-looking leader who elevates thinking and moves the business forward.
  
  

• Own the overall brand and marketing system across multiple business categories, including voice, visual identity, and storytelling.
• Define how the company shows up across all customer-facing touchpoints, including ecommerce, retail, wholesale, licensing, packaging, and marketing communications.
• Lead creative content development, including photo shoots, model casting, creative budgets, and production.
• Own messaging standards and copy direction across channels.
• Partner with design and cross-functional teams on product naming, storytelling, and customer clarity.
  
  

• Own the commercial plan, setting priorities and standards for how product, marketing, and channels come together throughout the year.
• Provide oversight and guidance across launches, seasonal campaigns, promotional periods, collaborations, and events.
• Ensure initiatives are clearly prioritized and aligned to business objectives and financial targets.
• Partner with the CEO and executive leadership team to ensure the commercial plan is focused and executable.
  
  

• Lead all marketing functions, including brand marketing, digital marketing, paid media, social, influencer strategy, public relations, collaborations, events, and strategic partnerships.
• Own agency relationships and budgets, ensuring work is effective and financially responsible.
• Oversee packaging and branded customer-facing materials across ecommerce and retail.
• Own lookbooks, collateral, and supporting materials across digital and print, including wholesale materials and in-home marketing where applicable.
  
  

• Own partnerships including licensing, collaborations, and events, ensuring these initiatives strengthen long-term business value and align with strategy.
• Provide strategic oversight and direction to senior leaders responsible for execution and coordination.
• Ensure design and key stakeholders are core partners in all partnership initiatives.
• Evaluate opportunities through the lens of quality, alignment, and long-term value.
  
  

• Own a clear point of view on the customer today and the customer the business is building toward, grounded in data, cohorts, and behavior.
• Build the bridge for customer evolution, translating consumer opportunity into clear direction across product, fit, pricing, wearing occasions, and storytelling in close partnership with leadership and design teams.
• Define the competitive set and category landscape, including where the company sits today and where it should compete next.
• Lead ongoing SWOT and market share perspective, clarifying where the company is winning and where opportunity exists.
• Partner with design, planning, buying, ecommerce, retail, and wholesale teams to ensure customer strategy is reflected in assortment architecture, key items, depth, and inventory investment.
• Ensure marketing drives demand and traffic, partnering with ecommerce and retail to improve conversion, average order value, repeat purchase, and lifetime value.
  
  

• Partner with finance and operations leadership on budgets, forecasts, and in-season performance.
• Ensure marketing investments align with financial goals.
• Adjust plans in season based on performance and business insight.
  
  

• Lead and influence leaders and teams across the organization.
• Set a high bar for quality, judgment, and execution.
• Foster a culture of curiosity, dialogue, and thoughtful decision-making.
• Represent the marketing function with confidence in executive and Board settings.
  
  

• A clear and elevated presence across all channels and markets.
• Delivery of the commercial plan against traffic, demand, conversion, average order value, and profitability targets.
• Measurable gains in market share within defined competitive sets.
• Evidence of strong judgment in how the company shows up in the market.
• Strong cross-functional alignment across design, planning, buying, ecommerce, retail, wholesale, finance, and operations.