Visual Merchandising Executive - Middle East

We are a dedicated Squad on a mission to reshape watchmaking, rooted in our legacy since 1884. With a passion for crafting timepieces that thrive across air, land, and sea, we bring together a unique fusion of casual elegance, sustainability, and inclusive luxury. With 140 years of heritage and over 1,900 passionate individuals across 20 countries, we’re excited to continue our journey forward.

Join our vibrant team in Dubai as a Visual Merchandising Executive and be part of something extraordinary!

Your main mission will be to drive excellence across every stage of the VM process—from planning and logistics to clear guidance and flawless execution. This is a pivotal role within the business, requiring a highly organised, self-motivated individual who thrives on bringing structure, creativity, and consistency to in-store presentation.

Your contribution:

Planning & Logistics

• You coordinate all Visual Merchandising activities, managing communication with Global, ordering POS and campaign materials, and ensuring smooth logistics, timely delivery, and flawless implementation.

• You manage the GWP program end-to-end, including ordering, distribution, and in-store/event usage, while monitoring stock levels, optimising utilisation, and recommending process improvements.

• You collaborate closely with the Global team on Capex projects (store openings and refurbishments), overseeing design, approvals, agency standards, budgets, and execution.

• You manage the VM budget in partnership with the Marketing Director.

Implementation & Coaching

• You regularly visit all locations to review standards, provide coaching, and deliver product training.

• You coordinate and implement campaigns with retailers and boutiques, ensuring alignment with brand strategy and achievement of KPIs.

• You communicate launch plans and VM updates clearly to boutiques, ensuring alignment with Global guidelines and consistent reporting and feedback.

• You ensure all locally produced materials meet brand standards, liaising with Global teams for approvals where required.

• You collaborate with retail teams to develop boutique activities and events that support commercial priorities.

• You support PR and Events teams in designing and executing fixtures, pop-ups, and special activations.

Execution & Decoration

• You partner with VM contacts in each boutique, providing commercial and visual guidance while sharing best practices.

• You work closely with Retail teams to ensure boutique decoration is refined, locally relevant, and aligned with global VM standards.

Do you think there is even more to discover in this role? Youre right — apply today and learn more!

You will perfectly fit into our Squad if:

• You have at least 3 years’ experience in a similar role within a luxury environment in the GCC.

• You demonstrate excellent organisational and planning skills.

• You communicate effectively, with the ability to motivate and guide store teams to execute to brand standards.

• You bring strong knowledge of the region and cultural awareness.

• You are willing and able to travel across the region.

• You have a confident, dynamic personality and a strong interest in market trends and innovations.

• You are fluent in English; Arabic is an advantage.

We invite you to apply even if you do not meet all of these criteria.

Our values:

At Breitling we are...EPIC! :

• Entrepreneurship – We take ownership, act with agility, and dare to challenge the status quo.
• Performance – We strive for excellence and deliver with impact, precision, and passion.
• Innovation – We embrace creativity and continuously push boundaries to shape the future.
• Care – We look after our people, our clients, and our planet, with respect and responsibility.

Want to take on this mission and join our team? Apply now!