In this exciting role, reporting to the Marketing & Retail Director, you will achieve retail excellence and brand relevancy by managing MEAI shops’ merchandising and visual strategy for your scope (brand and/or retailer).
Your Role & Responsibilities
Merchandising
Build Category/ Brand retail strategy in line with DMI, TR Zone and TRE objectives and priorities
Manage Category/ Brand POSM from budget, retro planning, supplier brief, production, shipping to follow up and reports
Visuals
Manage Category/ Brand visuals and movies from budget, retro planning, supplier brief, printing, shipping to follow up and reports
Planograms and guidelines
Create how-to documents to guide field managers and BAs in implementing new retail expression
Create planograms for all stores configurations
Data management
Update and optimize databases
Follow up stock
Ensure correct shops attribution: assign POSM and visual productions to shops
Retail excellence
Gather pictures and feedback from the field to enhance retail excellence in our top shops
Build strong relationships with field teams and suppliers to ensure smooth roll out
YOUR KEY STAKEHOLDERS
Brand activation manager, Field teams, Retail design team, Product Managers
Skills You Will Grow
In our dynamic Travel Retail ecosystem
Agility and entrepreneurial spirit
Ability to manage complexity
Strong cross-cultural communication skills and international experience
Retail expertise
On your job
Product merchandising : Creating and implementing the brand retail design and sustainable merchandising strategy in order to implement the brand image and identity in stores, reinforcing brand visibility.
Visual merchandising: Creating and implementing a sustainable visual merchandising strategy during key events and animations.
Brand local adaptation: Tailor global brand strategies to resonate with local market nuances.
Retail literacy: Understanding business, brand, categories challenges and use cases to assess risks and opportunities, accordingly, mastering the key concepts of end-to-end retail, customer services and related innovations and trends.
PROFILE WE ARE LOOKING FOR
Attention to details, organization and rigor are a must have
Retail knowledge and brand sensitivity
Previous experience in merchandising and a good knowledge of the merchandising know-how (materials, production techniques) are mandatory
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