Visual Merchandiser (225-629)

A Visual Merchandiser is responsible for creating eye-catching product displays and store layouts to enhance the customer experience and drive sales growth. This role requires creativity, a keen eye for aesthetics, and an understanding of current market trends. Working closely with store managers and other marketing professionals, the Visual Merchandiser strategically places products to maximize exposure and entice potential buyers. By employing innovative design and display techniques, the Visual Merchandiser not only boosts the visual appeal of the retail environment but also communicates the brand's story and values. This position plays a vital role in influencing shopping behavior and creating an inviting shopping atmosphere.

Responsibilities

• Create and design dynamic visual displays aligning with brand guidelines.
• Collaborate with store management to plan store layouts and floor plans.
• Develop visual merchandising plans that drive customer interaction and conversion.
• Study and interpret market trends to inform visual merchandising strategies.
• Maintain store aesthetics by ensuring displays are clean and organized.
• Coordinate with marketing and product teams on upcoming brand promotions.
• Train store staff on visual merchandising techniques and expectations.
• Regularly update window displays to reflect current trends and seasons.
• Ensure all displays are safe, compliant, and accessible to customers.
• Prepare reports on visual merchandising outcomes for management review.
• Utilize analytics to measure the success of merchandising efforts.
• Manage inventory levels to support visually compelling displays.

Requirements

• Bachelor’s degree in Visual Merchandising, Design, or a related field.
• Previous experience in retail or design-focused roles is highly preferred.
• Strong artistic sense with excellent attention to detail and composition.
• Ability to multitask and work effectively in a fast-paced environment.
• Proficiency in design software such as Adobe Creative Suite is advantageous.
• Strong communication skills to effectively collaborate with team members.
• Understanding of consumer psychology and retail market trends.