Vice President Product Commercialization - Digital Assets - EEMEA

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Vice President, Product Commercialization - Digital Assets - EEMEA

Overview

The Digital Assets team is seeking a Vice President to support product commercialization efforts in the Eastern Europe, Middle East and Africa region. This role will enable the go-to market strategy, regional partnerships, and execution for digital assets and blockchain solutions, including crypto cards and digital currency enablement. The ideal candidate is passionate about digital innovation, has a proven track record in launching technology driven products, and excels at building and scaling regional partnerships.

Key Responsibilities

• Support Regional Product Localization strategy: Manage and execute
  
  
  

commercialization strategies for digital assets and blockchain products in the

EEMEA region, including crypto cards, digital currency solutions, and new-to-market offerings.

• Go-to-Market & Market Entry: Develop and implement go-to-market plans tailored to EEMEA market dynamics. Partner with local teams to ensure successful product launches and market penetration.
• Regional Partnerships: Identify, establish, and nurture strategic partnerships with key stakeholders, customers, and partners across EEMEA to accelerate product adoption and scale.
• Competitive Analysis & Opportunity Sizing: Analyze competitive landscape,
  
  
  

segment markets, and prioritize opportunities based on regional needs and

business potential.

• Performance Metrics: Establish and track KPIs to measure product success and inform ongoing strategy in the EEMEA region.
• Innovation & Regional Solutions: Identify innovative solution concepts with strategic fit for EEMEA customers and partners, ensuring alignment with Mastercard’s vision.
• Team Leadership: Lead and inspire a team of regional experts, fostering
  
  
  

collaboration and high performance across markets

Qualifications

• Experience launching digital or technology-driven products in EEMEA markets, with a strong background in blockchain or emerging digital assets.
• Proven ability to design and execute regional go-to-market strategies and scale products through partnerships.
• Strong leadership skills, with experience managing and motivating cross-functional teams in a fast-paced environment.
• Excellent communication and stakeholder management skills, able to articulate vision and strategy to diverse audiences.
• Analytical and creative problem-solving abilities, with a track record of translating insights into actionable plans.
• Entrepreneurial mindset, resilience, and adaptability to thrive in dynamic markets.
  
  
  

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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