Travel Trade Manager UAE

Organisational Context

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE).

We are a global organisation with a diverse culture. Our 280+ employees work across the UK’s nations and regions and in 21 overseas markets. Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.

VisitBritain drives growth from tourism across the nations and regions so local communities feel the benefits. As a partner of the GREAT campaign, we work with the national tourist boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now.

VisitEngland works to make England’s visitor economy resilient, sustainable, and world-class. Having developed a simplified a regional structure for English tourism, together we grow local visitor economies and to drive sustainable and inclusive growth. We also help English destinations to win international business events,

Collectively, we are a trusted advisor to industry and to Government on the visitor economy, providing research and insights.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership – empowered to work with partners towards a greater aim beyond our own.
• at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

Main purpose of the role

VisitBritain, the national tourism agency for Great Britain, is seeking a dynamic Travel Trade Manager to lead our trade engagement strategy in the Gulf Cooperation Council.

Based at our office in Dubai, you’ll drive our mission to promote Great Britain across the travel trade in UAE, Qatar, Kuwait, Oman and Bahrain - managing key accounts, building strategic partnerships, and showcasing Britain’s destinations and experiences through innovative travel trade initiatives.

For more information, please review the job description.

Important Information

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

In order to apply for this vacancy, you must complete personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it.

The application window is scheduled to close at 23:55 (BST) on Friday, 23 January 2026. However, please note that we reserve the right to close the application process earlier if we receive a high volume of submissions. We strongly encourage you to submit your application as soon as possible to avoid disappointment.

***Please be aware that the successful candidate will be appointed under VB’s GCC Terms and Conditions. The organisation does not provide relocation assistance; therefore, any relocation expenses will be the responsibility of the appointed candidate.***

If you have any questions, please email recruitment@visitbritain.org