Traditional Trade Supervisor

The Traditional Trade Supervisor is responsible for driving sales growth, market execution, and distribution objectives across the assigned territory within the traditional trade channel. The role involves leading a team of sales representatives, maintaining strong customer relationships, ensuring product availability and visibility, and executing company sales strategies to achieve business targets.

Responsibilities

Supervision of Subordinates

• Supervise the sales team in his area, evaluate their performance to ensure the efficiency of workflow. Make sure that all the facilities needed to achieve the set objectives are available.
• Recommend any training programs needed to develop the sales team in his area.
  
  

• Implement sales plans through defining both distribution areas and sales routes for each area.
• Set sales targets for each sales representative and distributor and make sure that each one understands and implements these targets
  
  

• Implement the company’s financial and sales polices in opening new accounts with clients, credit limits, ceilings and collection process
  
  

• Develops an annual sales plan with the Channel Sales Manager to determine ways and means of achieving planned sales.
• Establishes annual targets for individual accounts with action plan.
• Develops monthly working and action plans as means of achieving targets.
• Ensures the effective stock levels are always maintained in all accounts.
• Ensures the products are displayed prominently in locations/positions and seeks to ensure correct stock rotation.
• Reflects the company image and high standard ensuring customer good will is fostered by positive and professional presentation.
• Handle all customer or dealer complaints satisfactorily
• Communicate and inform the Channel Sales Manager regularly of sales progress being attained, market trends and competitive activity in his area.
• Maintain that all required daily sales, activity, settlement, or any other reports are promptly and accurately prepared.
• Assure a complete and up - to date list of existing & potential customers for each area.
• Follow - up & evaluate the activities of sales supervisors & sales representatives through monitoring the sales results to identify any deviation and try to fix it in the appropriate time.
• Follow up on the delivery process to customers, work on the collection process according to the company’s financial and sales policies.
• Rationalize sales’ costs by ensuring economy of scale in relation to sales routes and transportation expenses.
• Report any comments or suggestions by customers, sales team or his own to the sales manager.
• Monitor the competitors’ marketing campaign for the competitors and report any new products in the market.
• Follow up the implementation of the company’s promotion campaign in his area.
  
  

• Prepare the periodical sales reports and submit them to the sales manager. Inform him about sales visits and area coverage
  
  

• Bachelor’s from a recognized university.
  
  

• 8-10 years of experience in an FMCG company.