Trade Marketing Internship

The Trade Marketing Intern is part of Marketing team and reporting to the Trade Marketing Manager – Based in Dubai.

The Trade Marketing intern will have the responsibility of assisting the Trade Marketing Manager on implementing the animations & activations plan guaranteeing the highest quality execution.

The scope : Guerlain Middle East & Indian Ocean, Africa & India in multiple Trade environments.

He/she will collaborate closely with all internal and external stakeholders: regional merchandising team, local merchandiser, marketing & commercial departments, suppliers, and retailers/ agents.

Job Responsibilities

MAIN RESPONSIBILITIES

360 ANIMATIONS

• Coordination with commercial and sales team by overseeing the execution of the trade plan across the Indian Ocean, India, Africa, and Nearest
• Coordinate with the Merchandising team to ensure that briefs are shared with retailers and agents, keeping them updated on trade developments and production requirements.
• Update and follow up of the trade plan calendar and consolidation files on daily basis.
• Responsible for the 360 marketing activations for instore events such as masterclasses & on counter events and execution.
• Opportunity to develop own projects : Trade collaterals tools for trade and boutique activations
  
  

• Forecast recommendation on animations & GWP samples ; prevision for the launch to come next year to ensure we have all the POSM and merchandising elements for animations in the region.
• Responsible for the GWP & samples strategy and follow up on implementation & monthly order & updates with sales/commercial team
  
  

• Reporting of activation in Trade report & budget follow up files, analysis the ROI to ensure the constant performance
• Regular monitoring of the luxury, beauty & retail industry highlighting trends and opportunities for Guerlain by doing weekly market visits & Reporting presentation to the full Guerlain team. (Eyes on the field)
• Purchase Order creation & budget follow up per market to ensure the respect of budget envelope for the region
  
  

• Degree in Marketing / Business Studies or similar - Previous experience in Trade Marketing/Events within luxury retail industry and / or FMCG - Passion for beauty and retail