Trade And Shopper Marketing Manager GCC

About this Position The Trade & Shopper Marketing Manager is responsible for developing and executing channel and shopper marketing strategies across GCC markets to drive category growth, increase market share, strengthen retailer partnerships, and improve in-store execution excellence.

What You´ll Do

• Develop and execute GCC trade and shopper marketing strategies aligned with brand and commercial objectives.
• Translate category and shopper insights into actionable channel and customer plans.
• Drive Perfect Store execution standards across key channels and customers.
• Lead annual trade activation-calendar planning in alignment with marketing and sales priorities.
• Work closely with Key Account Managers and Sales teams to develop customer business plans and channel strategies
• Analyze shopper behavior, category trends, competitor activities, and market dynamics to identify growth opportunities
• Design and implement impactful shopper activation programs, promotions, and in-store campaigns to drive sales and brand visibility.
• Manage retailer activation plans for key accounts and strategic customers and ensure strong execution excellence across all customer touchpoints.
• Partner with Sales, Marketing, Supply Chain, and Finance teams to deliver business targets and maximize ROI.
• Support new product launches through go-to-market planning, launch execution, and post-evaluation analysis.
• Manage trade marketing budgets effectively with strong focus on ROI and efficiency.
• Prepare regular business reviews, insights, and recommendations for senior
  
  

What makes you a good fit

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4–6 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales within FMCG.
• Strong understanding of GCC retail landscape, including Modern Trade and Traditional Trade channels.
• Experience working with key retailers across GCC markets.
• Strong analytical and commercial acumen with ability to derive actionable insights from data.
• Proven experience in managing promotions, activations, and merchandising initiatives.
• Excellent stakeholder management and communication skills.
• High ownership mindset with strong execution capabilities.
• Fluency in English required.
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

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