Job Description

ABOUT THE ROLE

Legends Global teams across the world are innate problem solvers and people who thrive on the excitement of developing events that create opportunity and connection. We are meticulous planners, innovative thinkers, relationship specialists and acutely experienced business leaders who love what they do.

At Legends Global, we love events, its what we do. Its a part of our DNA and what drives us.

This role involves:

  • Supporting the Arena’s corporate sales activities, primarily involving the sales of hospitality suites and premium seating.

  • Promoting the Coca-Cola Arena brand to potential clients and stakeholders.

Key Areas of Responsibility:

  • Drive suite sales revenue by identifying, developing, and converting new business opportunities while building and maintaining a strong pipeline of qualified prospects.

  • Manage the full sales cycle, including lead generation, client meetings, arena tours, proposal development, contract negotiations, and account management.

  • Build and maintain strong relationships with suite holders, corporate clients, and key stakeholders to maximize client satisfaction, retention, and long-term revenue growth.

  • Support annual suite renewals and proactively identify upselling and cross-selling opportunities across the Arenas premium hospitality products and services.

  • Maintain accurate sales forecasts, pipeline activity, and client records within the CRM system, providing regular sales and performance updates.

  • Represent Coca-Cola Arena and Legends Global at networking events, industry functions, and business forums to generate new business opportunities and strengthen market presence.

  • Support the delivery of exceptional client experiences by ensuring contractual commitments are met and collaborating with internal teams to achieve client objectives.

  • Attend event days to host clients, entertain prospective customers, and showcase the Arenas premium hospitality offering to drive future sales opportunities.

This role is on a freelancer agreement, and it requires the candidate to have their own visa / sponsorship. A detailed job description can be found below.

ABOUT YOU

Everyday our people are responsible for delivering extraordinary experiences for every guest who walks through our doors.

You will have a shared values and people-centric mind set and genuinely want to make a difference. Thats what makes you stand out from the crowd and why we want to meet with you.

You should have:

Qualifications:

  • Degree or certification in Marketing or Business Administration

Experience:

  • Minimum 2-3 years’ experience in similar role

  • Previous experience in the UAE, preferably in the

  • event industry

  • Excellent oral and written communication skills

  • Previous experience in events

  • Fluent in English

  • Fluent in Arabic

Skills and Knowledge Requirements:

  • Ability to work unsupervised

  • Strong sales presentation and communication skills

  • IT literate including the full Microsoft Office Suite

  • Ability to work with multicultural team

  • Listening skills

  • Creative thinking

  • Influential communicator

Other Requirements:

  • Valid UAE driving licence and access to a personal vehicle.

Personal Qualities:

  • Friendly and amicable personality.

  • Excellent listening and communication skills at all levels.

  • Excellent internal and external stakeholder management skills.

  • Excellent personal presentation and grooming.

  • Willingness to work as a team member and accept direction.

  • Can do attitude without compromise of safety.

  • Ability to work under pressure and meet deadlines.

ABOUT THE VENUE

Coca-Cola Arena in Dubai is the first and largest fully air-conditioned, multipurpose indoor Arena in the Middle East and the only Arena to operate year-round in the region.

With a capacity of 17,000, Coca-Cola Arena has the capability to host major international touring artists, a full range of sporting events, family entertainment, comedy shows, exhibitions and gala dinners because of its highly adaptable design which includes a rolling modular stage, automated drapes and a retractable seating system that creates more intimate spaces for smaller-scale events.

Situated within the urban lifestyle destination of Dubais City Walk, Coca-Cola Arena is managed by Legends Global, the worlds leading venue management and services company and proudly owned by Dubai Holding.

ABOUT THE COMPANY

Legends Global is the worlds leading producer of entertainment experiences. It is the global leader in venue and event strategy and management - delivering locally tailored solutions and cutting-edge technologies to maximise the guest experience. The companys elite venue network spans five continents, with a portfolio of more than 350 of the worlds most prestigious arenas, stadiums, performing arts venues, and convention and exhibition centres, including Exhibition World Bahrain; Moscone Center San Francisco; ICC Sydney Australia; Olympia London; Coca-Cola Arena, Dubai, RAC Arena, Perth, Australia; Cairns Convention Centre, Cairns, Australia and Brisbane Convention and Exhibition Centre, Brisbane, Australia.

Legends Global has always had a bold vision to be a true employer of choice, great place to work and a company that provides long term careers and development opportunities.

Follow us on Facebook, Instagram, LinkedIn and X. legendsglobal.com

Job Details

Role Level: Associate Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.coca-cola-arena.com Job Function: Sales
Company Industry/
Sector:
Entertainment Providers

What We Offer

About the Company

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Job Snapshot

Work TypeFull-Time
Role LevelAssociate
Job FunctionSales
CityDubai
IndustryEntertainment Providers
Posted03 Nov 2026
Job ID2611-3149-71
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