Strategy & Marketing Manager (225-1003)

The Strategy & Marketing Manager is a pivotal role within our organization, tasked with driving the strategic vision and marketing initiatives that steer our company toward sustained growth and competitive advantage. The individual in this role will be responsible for developing and executing marketing strategies that align with our business objectives, identifying market trends, and creating innovative campaigns that enhance brand recognition and customer engagement. This position requires a strategic thinker with a strong understanding of market dynamics and consumer behavior, someone who can effectively collaborate with cross-functional teams to deliver impactful marketing programs. The ideal candidate will possess excellent analytical skills, creative flair, and the ability to lead with vision and passion. Join us as a Strategy & Marketing Manager and take part in shaping the future trajectory of our brand.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Analyze market trends and competitive landscape to inform strategic decisions.
• Lead cross-functional teams in executing marketing and promotional campaigns effectively.
• Monitor and report on the performance of marketing initiatives and campaigns.
• Work with sales and product teams to align on strategic priorities and objectives.
• Identify new market opportunities and consumer insights for business growth.
• Manage marketing budgets with a focus on maximizing return on investment.
• Oversee brand development and ensure consistent messaging across all channels.
• Innovate and drive digital marketing strategies to enhance online presence.
• Engage with stakeholders to support the development of strategic partnerships.
• Mentor and develop junior members of the marketing team.
• Ensure compliance with legal and ethical standards in marketing practices.

Requirements

• Bachelor’s degree in marketing, business administration, or related field.
• Proven experience in strategic marketing management, preferably in a similar industry.
• Exceptional analytical and problem-solving skills for strategic thinking.
• Strong leadership capabilities with experience managing cross-functional teams.
• Excellent verbal and written communication skills for effective stakeholder engagement.
• Proficiency in digital marketing tools and platforms to execute campaigns.
• Ability to manage multiple projects and deliver results under tight deadlines.
• Strong knowledge of market research and data analysis methodologies.
• Creative thinker with a knack for innovative marketing solutions.