Strategy & Marketing Manager 16D25

The Strategy & Marketing Manager 16D25 is a senior-level position that plays a crucial role in guiding the company's marketing initiatives and strategic planning. The professional in this role is responsible for analyzing market trends, competitor tactics, and customer needs to develop comprehensive marketing strategies that align with business goals. They work closely with various departments to ensure coherence in brand messaging and the implementation of marketing campaigns. With a focus on driving growth, the Strategy & Marketing Manager also monitors the effectiveness of strategies and campaigns, optimizing them when necessary. This role requires a leader who is both creative and analytical, capable of navigating complex market environments and making data-driven decisions.

Responsibilities

• Develop and implement marketing strategies and initiatives aligned with business objectives.
• Conduct thorough market research to identify opportunities and competitive advantages.
• Analyze customer behavior data to inform marketing tactics and strategies.
• Collaborate with cross-functional teams to create an integrated marketing approach.
• Monitor the performance of marketing campaigns and adjust tactics as necessary.
• Lead a team of marketing professionals, providing guidance and professional development.
• Oversee brand consistency across all marketing and communication platforms.
• Prepare and manage the marketing budget, ensuring cost-effectiveness and efficiency.
• Report to senior management on strategic initiatives and campaign performance.
• Stay up to date with the latest trends in marketing and technology tools.
• Identify and engage with strategic partners and stakeholders for joint initiatives.
• Innovate and implement creative marketing solutions to further business growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing and strategic planning roles.
• Proven leadership skills with the ability to manage a diverse team effectively.
• Excellent analytical skills and proficiency in data-driven decision-making.
• Strong understanding of digital marketing channels and strategies.
• Exceptional communication skills and experience presenting to senior stakeholders.
• Demonstrated ability to adapt to changing market environments and dynamics.