Strategy & Marketing Manager 15N25

The Strategy & Marketing Manager is a pivotal role responsible for driving the strategic direction and marketing initiatives of the organization. This role involves a blend of strategic planning, market research, and creative thinking to effectively position the company's products and services in the marketplace. As a Strategy & Marketing Manager, you will lead a team of marketing professionals and work closely with leadership to ensure alignment with the company's goals and objectives. You will be responsible for analyzing market trends, understanding consumer needs, and developing comprehensive marketing strategies that resonate with target audiences. This role demands a proactive mindset and the ability to adapt to changing market conditions and customer preferences. The ideal candidate is both analytically oriented and creatively driven, with a proven track record of successfully executing marketing campaigns and driving business growth.

Responsibilities

• Develop and implement strategic marketing plans to achieve company objectives and targets.
• Conduct market research to identify trends, customer needs, and competitive dynamics.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Oversee the creation of marketing campaigns, ensuring timely and efficient execution.
• Analyze and report on the performance of marketing initiatives and make data-driven decisions.
• Lead and mentor a team of marketing professionals to achieve department objectives.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Develop partnerships and collaborations that enhance brand visibility and market penetration.
• Stay updated on industry trends and technologies to maintain competitive advantage.
• Identify opportunities for innovation and improvement in marketing strategies and tactics.
• Generate insights from data analytics to inform product development and positioning strategies.
• Engage with stakeholders and present strategic marketing plans and performance updates.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field required.
• Minimum of 5 years of experience in a strategic marketing or management role.
• Proven ability to develop and implement successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent leadership and team management skills with a collaborative approach.
• Exceptional communication and presentation skills, both written and verbal.
• Experience with digital marketing tools and platforms is highly desirable.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong problem-solving skills and a creative, innovative mindset.