Strategic Marketing Manager

Key Responsibilities

JOB DESCRIPTION

Category Strategy & Ownership

• Define and drive the mid- to long-term category strategy for the Horeca channel
• Identify priority segments, channels, and customer groups based on market potential
• Establish clear category positioning, value propositions, and growth roadmaps
  
  

• Lead the development of data-driven insights on market size, trends, and competitive landscape
• Act as the go-to expert for Horeca category intelligence within the organization
• Translate insights into strategic recommendations and business opportunities
  
  

• Own the category portfolio strategy, including product mix, gaps, and future needs
• Work closely with product development and marketing teams to shape offerings aligned with market needs
• Lead new product introduction strategy for Horeca (from concept to market readiness)
  
  

• Develop annual and multi-year category plans, including volume, revenue, and growth targets
• Define pricing logic, margin expectations, and investment priorities
• Build business cases for new opportunities and strategic initiatives
  
  

• Track and analyze category performance across key metrics (sales, share, profitability)
• Continuously refine strategy based on performance and market evolution
• Provide clear direction to the sales team on priorities and focus areas
  
  

• Act as the bridge between strategy and execution, ensuring alignment across Sales, Marketing, and Supply Chain
• Provide the Horeca sales team with clear strategic direction, segmentation, and priorities
• Support, but do not lead, market activation — ensuring consistency with overall strategy
  
  

• Bachelor’s degree in marketing, Business, or a related field
• 5+ years of experience in Brand Management, Category Management, or Strategic Marketing
• Strong experience in FMCG and/or HoReCa/Foodservice environments
• Proven ability to build strategies from scratch and translate insights into growth plans
• Strong analytical and strategic thinking skills
• Ability to influence without direct authority (no direct reports initially)
• Comfortable working in a hands-on, evolving environment