Store Manager - Sports Retail

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About the role:

The role holder is responsible for managing and driving sales for the store through efficient store operations, visual merchandising, customer service delivery, motivation and retention of store personnel in adherence to GMG norms. The job holder is also responsible for managing and coaching the store team.

Core Responsibilities:

• Communicate store targets to the team and drive sales to achieve financial objectives
• Maintain loss prevention standards and ensure compliance with cash handling, fraud and theft controls
• Oversee all point-of-sale activity: transactions, customer orders and payments, returns and refunds, inventory updates and customer feedback
• Manage cash transactions, including petty cash, POS cash and change floats
• Audit store administration regularly, resolve issues, and support annual stock counts and spot checks
• Handle customer complaints and feedback promptly and professionally, taking corrective action in line with policy
• Track brand sales performance, research market trends and competitor activity, and propose action plans to grow sales and profitability
• Analyze sales reports to maximize stock potential and report on new and core collection performance
• Maintain window and in-store displays to a high standard in line with merchandising guidelines
• Oversee inventory management: stock availability, ordering, back-store management, stock movement, stock ageing, stock loss and space management
• Coordinate with the facilities team on repairs and replacements and support maintenance standards to extend asset life
• Plan staffing levels, schedules and shift coverage, factoring in seasonal peaks and promotional events
• Train the team in inventory techniques, including receiving, stocking, restocking, transfers and resolving discrepancies
  
  

• Set clear objectives and performance targets with team members, aligned to organizational goals
• Mentor, guide and coach the team to build skills, operational efficiency and continuous improvement
• Apply structured performance management to monitor progress, troubleshoot issues and deliver periodic KPIs
• Give regular feedback and build a results-oriented environment that supports individual and team growth
• Develop leadership pipelines and succession plans within the team
• Take ownership and accountability for personal and team outcomes, making timely, sound decisions
• Lead the team through change with agility, resilience and a problem-solving mindset
• Collaborate with the Area Manager, Brand/Category Management, Warehousing and Logistics, Visual Merchandising and Marketing teams
  
  

• Bachelor's degree in any discipline
• 5-7 years of relevant experience, with at least 3 years in a similar supervisory role in retail operations
• Fluent English, written and spoken; Russian and/or Arabic is an added advantage
• Industry expertise and product/category knowledge
• Strong customer orientation
• Proficiency in MS Office and tools
• Strong commercial and analytical skills, with the ability to influence and align teams to business goals