Sr Manager Mobile Communications Product

Job Description

This isnt a role for someone who waits to be told what to market. Youll own the full product marketing lifecycle for e&s B2B mobile portfolio — building propositions, launching products, managing CVM, and sitting in rooms with customers and sales teams to make it all land commercially. Youll report into the Director of B2B Product Management, lead 1–2 direct reports, and operate as a trusted commercial partner to one of the UAEs most significant B2B revenue businesses.

Responsibilities

• Own end-to-end product marketing for B2B mobile — postpaid primarily, prepaid where it intersects — from market insight and proposition design through launch, CVM, and lifecycle performance management
• Define go-to-market strategies for mobile plans, bundles, and value-added services aimed at SME and enterprise segments; make the commercial case, get it approved, and execute it
• Design and run CVM programmes that reduce churn, grow ARPU, and drive upsell — using segmented offers, lifecycle journeys, and CCC campaign research to keep the B2B base active and growing
• Get in front of customers — join sales meetings, listen hard, identify pain points, and translate what you hear into product improvements and bespoke solutions that actually solve business problems
• Arm the sales team with everything they need to win: battle cards, playbooks, pitch narratives, objection-handling guides, and a promotions calendar that gives them something relevant to sell every quarter
• Track product performance using Power BI — monitor new acquisitions, churn, and revenues, flag seasonal trends and anomalies, and deliver sharp post-launch reads that drive fast commercial decisions
• Use AI productivity tools to raise the speed and quality of your output — briefs, decks, competitive reports — and build that habit into your team
• Stay sharp on the market: competitor moves, pricing shifts, enterprise buyer behaviour, and regulatory changes — and turn that intelligence into recommendations leadership actually acts on
• Manage and grow your team of 1–2, building commercial rigour and a bias for execution
• Drive cross-functional alignment across Technology, Sales, Finance, and Brand — and represent product marketing at senior business reviews with confidence
  
  

• Postgraduate degree in Marketing, MBA, or related field — mandatory
• 12+ years in Product Marketing, Product Management, or a commercial marketing role
• 5+ years in telecoms with hands-on mobile product or marketing experience in B2B or consumer — telecom background is a hard requirement
• A real track record in CVM: youve managed a postpaid base, run retention programmes, and know what moves the churn needle
• Power BI fluency — you build dashboards, own your data, and can walk a senior stakeholder through a product performance story without a data analyst in the room
• Experience attending customer meetings, running discovery conversations, and designing solutions from pain points — not just from a brief
• Proven sales enablement delivery: tools, collateral, and programmes that frontline B2B teams have used
• People management experience and strong stakeholder skills across technical and commercial functions