Specialist – E‑Commerce Marketing (Digital & SEO) 25M26

An exciting opportunity has arisen for a Specialist in E-Commerce Marketing, with a focus on Digital & SEO, to join our dynamic team. This role is crucial for driving our online performance and optimizing our digital presence. As a specialist, you will be responsible for developing and executing our e-commerce marketing strategies to increase our web traffic, elevate user experience, and boost search engine ranking. This role demands innovation, strategic thinking, and meticulous implementation of SEO practices alongside digital marketing acumen. The successful candidate will have a strong background in digital marketing, SEO, and a solid understanding of e-commerce platforms, ensuring our digital strategies are both innovative and results-driven. Your expertise will play a pivotal role in helping our company reach its growth targets and deliver outstanding results across all digital channels.

Responsibilities

• Develop and execute comprehensive e-commerce digital marketing strategies and plans.
• Optimize website content, structure, and navigation enhancements based on SEO best practices.
• Conduct keyword research and implementation to increase web visibility and ranking.
• Monitor and report on website traffic, conversions, and other key performance metrics.
• Collaborate with the content team to create engaging and SEO-friendly digital content.
• Stay updated with industry trends and algorithm changes to maintain competitive edge.
• Utilize digital marketing techniques to increase brand awareness and customer engagement.
• Manage and optimize online advertising campaigns, including PPC and display ads.
• Implement and manage product listings, pricing, and promotional strategies on e-commerce platforms.
• Collaborate with cross-functional teams to improve overall site conversion rates.
• Identify new opportunities for growth and expansion in digital marketing channels.
• Conduct periodic audits and analysis to assess performance and recommend improvements.

Requirements

• Proven experience in digital marketing with a focus on e-commerce and SEO.
• Strong knowledge of SEO tools, Google Analytics, and Search Console.
• Excellent written and verbal communication skills for effective content collaboration.
• Demonstrated ability to manage multiple projects and meet tight deadlines.
• Deep understanding of online advertising platforms such as Google Ads and Facebook Ads.
• Ability to lever technology and data analytics for strategic decision making.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.