Specialist – E‑Commerce Marketing (Digital & SEO) (225-907)

As a Specialist in E-Commerce Marketing with a focus on Digital and SEO, you will play a pivotal role in driving online traffic and enhancing the digital presence of our brand. You will be responsible for developing and implementing effective SEO strategies and digital marketing campaigns. Your goal will be to optimize all digital content and improve search engine rankings while enhancing visibility and engagement across various online platforms. You will be expected to analyze data and trends to make informed decisions, improve customer engagement, and achieve business growth objectives. Your innovative strategies and creative execution will contribute significantly to our overall marketing goals.

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business objectives.
• Analyze website traffic and create reports on performance, behavior, and trends.
• Optimize website architecture, content, linking, and other factors for search engine rankings.
• Stay up-to-date with the latest digital marketing and SEO industry trends and technologies.
• Collaborate with content producers to ensure SEO best practices are correctly implemented.
• Manage and execute digital marketing campaigns across various online platforms.
• Conduct keyword research to guide content teams and to enhance organic search results.
• Work closely with web developers to ensure SEO best practices are implemented on new code.
• Monitor and evaluate search results and search performance across major search channels.
• Identify and resolve technical SEO issues that could impact site rankings.
• Collaborate with marketing and web teams to drive SEO in content creation and content programming.
• Develop link building strategies and campaign initiatives to improve site authority.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Minimum of 3 years of experience in digital marketing and SEO practices.
• Strong understanding of current SEO principles, tools, and best practices.
• Proven experience with web analytics, marketing software, and content management systems.
• Excellent written and verbal communication skills for cross-team collaboration.
• Proficiency in using SEO tools like Google Analytics, SEMrush, Moz, and Ahrefs.
• Ability to analyze data and market trends to develop actionable insights.