Social Media Specialist

We are looking for a Social Media Stategist for one of prestigious client House of Spells.

About House of Spells

House of Spells is Earth's Multi-Fandom Universe — a global experiential retail brand spanning Marvel, Star Wars, DC, Anime, gaming, and fantasy. We operate in the UK, are launching a flagship store in New York City's Times Square, and expanding into Malaysia, with our global marketing headquarters based right here in Dubai. This is not a corporate machine — it's a lean, fast-scaling startup environment where everyone wears multiple hats and no two days look the same.

The Role

We're hiring a Marketing & Administrative Assistant to join our Dubai HQ as an entry-level team member. This is a 360-degree role — you won't sit in a single lane. One moment you're scheduling social media content, the next you're on a call with a partner in New York, and the next you're coordinating a shipment or preparing a briefing document.

This role is built for someone early in their career who wants real exposure to international marketing, business development, and operations — not someone looking for a quiet desk job.

Important: This is not a standard 9-to-5 position. Our teams operate across the US, UK, India, and UAE, which means urgent tasks can land at any hour. We need someone who is genuinely available and responsive — including evenings, weekends, and occasionally holidays when something critical comes up. Overtime and additional hours are fully compensated, but what matters most to us is availability, reliability, and trust. If you thrive in a "whatever it takes" environment, keep reading.

What You'll Do Day-to-Day

Social Media Marketing & Content

• ⁠ ⁠Plan, create, schedule, and publish content across Instagram, TikTok, Facebook, LinkedIn, and X
• ⁠ ⁠Monitor engagement, respond to comments and DMs, and track performance metrics
• ⁠ ⁠Use AI-powered tools { Meta Business Suite, scheduling platforms) to accelerate content production
• ⁠ ⁠Stay current on social media trends, algorithm changes, and competitor activity
• ⁠ ⁠Assist in executing campaign calendars aligned with global launch timelines

Lead Generation & Business Development Support

• ⁠ ⁠Conduct outbound telecalling to prospective partners, vendors, tourism operators, and media contacts
• ⁠ ⁠Research and build prospect lists across target markets
• ⁠ ⁠Manage follow-up sequences and track pipeline progress in CRM tools
• ⁠ ⁠Support partnership outreach with initial emails, proposals, and meeting coordination

Global Team Coordination

• ⁠ ⁠Coordinate across teams in the UAE, US, India, and UK — managing schedules, follow-ups, and information flow
• ⁠ ⁠Prepare meeting agendas, take notes, and circulate action items
• ⁠ ⁠Act as the connective tissue between departments — marketing, operations, procurement, and leadership

Office Administration & Operations

• ⁠ ⁠Handle day-to-day office administration: filing, correspondence, vendor coordination, supply management
• ⁠ ⁠Manage the CMO's calendar, travel bookings, and scheduling across time zones
• ⁠ ⁠Prepare reports, documents, and presentations as needed
• ⁠ ⁠Handle any urgent operational task that lands — this is a startup, and flexibility is the job

Travel

• ⁠ ⁠Occasional international travel outside the UAE for events, store launches, partner meetings, or on-the-ground support

What We Need From You

Must-Have:

• ⁠ ⁠Minimum 2 years of experience in marketing, social media management, or office administration
• ⁠ ⁠Strong, demonstrable knowledge of social media platforms — not just posting, but understanding analytics, paid vs. organic reach, content strategy, and audience growth
• ⁠ ⁠Confident outbound calling skills — you're comfortable picking up the phone and representing the brand professionally
• ⁠ ⁠Excellent written and spoken English
• ⁠ ⁠Proficiency with Google Workspace, Microsoft Office, and at least one project management tool (Asana, Trello, Monday, or similar)
• ⁠ ⁠Hands-on experience with AI productivity tools — ChatGPT, Clude,Gemini,Canva AI, or equivalent
• ⁠ ⁠Genuinely flexible with working hours — available for urgent tasks outside standard hours, including weekends and holidays when needed

Nice-to-Have:

• ⁠ ⁠Experience in retail, entertainment, tourism, or fandom/pop-culture industries
• ⁠ ⁠Arabic, Spanish, or additional language skills
• ⁠ ⁠Experience with Meta Ads Manager or Google Ads
• ⁠ ⁠Background in telecalling, telesales, or BDR/SDR roles
• ⁠ ⁠Photography or basic video editing skills for social content

What We Offer

• ⁠ ⁠Entry-level salary with a structured 3-month performance review — the right candidate will receive a revised compensation package, enhanced benefits, and a clear growth path after demonstrating fit
• ⁠ ⁠Visa sponsorship available based on candidate profile
• ⁠ ⁠Overtime and additional hours fully compensated
• ⁠ ⁠Direct exposure to C-suite marketing leadership and international strategy
• ⁠ ⁠Work across some of the world's biggest fandoms — Marvel, Star Wars, Anime, DC, and more
• ⁠ ⁠Real career growth in a company that's scaling globally — not a dead-end admin role
• ⁠ ⁠A team that works hard, moves fast, and rewards people who show up with energy and ownership

Who Thrives Here

This role is perfect for someone who:

• ⁠ ⁠Treats the job like it's their own business — takes ownership, not instructions
• ⁠ ⁠Doesn't watch the clock — understands that in a global operation, things happen on global time
• ⁠ ⁠Wants to learn fast by doing, not by sitting in training rooms
• ⁠ ⁠Is comfortable with ambiguity — priorities shift, and you shift with them
• ⁠ ⁠Values trust and reliability above titles and hierarchy

Work Location: In person