Social Media Specialist 27O25

The Social Media Specialist is a vital role dedicated to enhancing the company's online presence and customer engagement. This professional will harness various digital platforms to promote brand awareness and drive traffic through innovative social content. Utilizing their creativity and analysis skills, the Social Media Specialist will develop and implement social media strategies aligned with business goals. The ideal candidate should possess a strong understanding of social media trends and technologies, along with excellent communication skills. They must be able to craft compelling messages that resonate with our target audience, adapt rapidly to changes in digital marketing, and measure the effectiveness of media campaigns in attracting attention and engagement.

Responsibilities

• Develop and implement social media strategies across multiple platforms.
• Create engaging and shareable content tailored to the company's voice.
• Monitor and analyze the effectiveness of social media campaigns and strategies.
• Collaborate with creative and marketing teams to align with brand objectives.
• Stay updated on social media trends, tools, and applications for best practices.
• Interact and engage with the online community to boost brand loyalty.
• Track, analyze, and report on social media performance metrics regularly.
• Plan and schedule social media content using management tools effectively.
• Manage the day-to-day social media activities and track results.
• Engage with and provide timely response to user comments and messages.
• Conduct research on audience preferences and insights concerning content strategy.
• Assist in executing special event promotions through social media platforms.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Specialist or similar role.
• Solid understanding of social media and platform analytics metrics.
• Excellent written and verbal communication skills required.
• Familiarity with online marketing strategies and marketing channels.
• Strong problem-solving abilities and attention to detail.
• Proficiency in using social media platforms and management tools.