Social Media Specialist 21F26

As a Social Media Specialist, you will be tasked with enhancing our brand's visibility and engagement across various social media platforms. This role requires you to create compelling content, foster community engagement, and contribute to strategic growth initiatives. You’ll manage multiple social media accounts, analyze performance metrics, and adjust strategies to improve outreach and interaction. Your creativity, communication skills, and understanding of social media trends will help in driving the company’s digital presence. Collaborating with marketing, design, and content teams, you will play a crucial role in crafting and executing social media campaigns that align with the overall business objectives. Your contribution will be pivotal to creating a vibrant online community, improving customer engagement, and boosting brand awareness.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create engaging and visually appealing content for various social media platforms.
• Monitor and report on social media metrics to assess campaign performance.
• Engage with the online community and respond to comments and inquiries.
• Collaborate with marketing and design teams to ensure cohesive social media presence.
• Stay updated on industry trends and competitors to identify opportunities.
• Organize and participate in events to advocate for the company and engage audiences.
• Lead the planning and execution of social media campaigns from start to finish.
• Manage social media advertising budgets to optimize campaign results effectively.
• Curate user-generated content and leverage it across various social channels.
• Develop regular reports and presentations on social media activity and strategies.
• Identify and build relationships with key influencers and industry partners.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role.
• In-depth knowledge of social media platforms and their respective audiences.
• Strong understanding of social media analytics and performance tracking.
• Excellent written and verbal communication skills with a creative flair.
• Ability to multi-task and work in a fast-paced environment effectively.
• Familiarity with social media management tools and content calendars.
• Proficiency in graphic design and video editing is a plus.