Social Media Specialist 18M26

A Social Media Specialist at 18M26 plays a critical role in managing and enhancing the digital presence of the company across various social media platforms. This position demands creativity, strategic thinking, and a strong understanding of social media trends to effectively engage the audience and promote the company’s brand. As a Social Media Specialist, you will be responsible for creating compelling content, driving engagement, and implementing social media strategies that align with the company’s goals. You will work collaboratively with other departments to ensure consistent messaging and branding. If you are passionate about social media, have a keen eye for detail, and possess the ability to analyze social media metrics for growth, we would love to hear from you.

Responsibilities

• Develop and implement engaging social media strategies to enhance brand awareness.
• Create, curate, and manage published content including images, video, and written posts.
• Monitor social media accounts and engage with users to foster community relationships.
• Analyze social media metrics to guide strategy adjustments and optimize reach.
• Stay up-to-date with current social media trends and best practices for innovation.
• Collaborate with the marketing team to ensure brand consistency in social media messages.
• Manage social media advertising campaigns to achieve specific marketing objectives.
• Coordinate with customer service to address customer issues and respond to inquiries.
• Work alongside designers to ensure visual content is appealing and aligns with content plans.
• Identify influencers and key platforms to extend reach within niche markets.
• Prepare regular reports detailing social media performance and growth metrics.
• Plan and execute social media events and live streaming sessions to engage audience.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in managing social media platforms including Facebook, Instagram, and Twitter.
• Strong understanding of social media metrics and the ability to adjust strategies accordingly.
• Excellent written and verbal communication skills suitable for diverse platforms.
• Proficient in social media management tools and software for content scheduling.
• Creative mindset with the ability to generate innovative and engaging content ideas.
• Ability to work independently and collaboratively within a fast-paced environment.
• Strong problem-solving skills with attention to detail and the ability to multitask.