Social Media Specialist 01J26

A Social Media Specialist is a pivotal role within the marketing team, primarily focused on enhancing and expanding the online presence of a brand through various social media platforms. This professional is responsible for creating engaging content, fostering community interaction, and driving engagement across all major social networks. By analyzing trends and monitoring performance, the Social Media Specialist plays a crucial part in strategizing and executing campaigns that will improve brand visibility and customer interaction. Keen on understanding the pulse of the audience and employing the latest digital marketing tactics, the specialist works closely with content creators and marketing managers to align social media efforts with overarching business objectives. Their role is dynamic, evolving with trends and user behavior, and crucial for businesses aiming to maintain relevance and competitive edge in the digital market.

Responsibilities

• Create and schedule high-quality, original social media content that resonates with audiences.
• Analyze performance metrics for social media campaigns to inform future strategies.
• Engage with followers, responding promptly to inquiries and comments across platforms.
• Collaborate with the marketing team to align social media strategies with brand goals.
• Monitor social media channels for trends and optimize strategies accordingly.
• Manage and update all company social media profiles on a regular basis.
• Develop monthly reports on emerging social media trends within the industry.
• Increase brand awareness and engagement through targeted social media campaigns.
• Maintain brand consistency across all social platforms and digital content.
• Coordinate with content creators to ensure timely publication of relevant content.
• Conduct competitor analysis to evaluate and improve the company’s social media standing.
• Facilitate community management, fostering relationships and building brand loyalty.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field is preferred.
• Proven experience managing social media platforms for a brand or business.
• Strong understanding of social media metrics and the ability to translate insights into performance enhancements.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Highly creative with experience in identifying target audiences and devising digital campaigns.
• Ability to work independently, handle multiple projects, and prioritize tasks effectively.
• Proficiency with social media management tools such as Hootsuite, Buffer, or Sprout Social.