Social Media Manager

Company Description

Fairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Serenity Spa Dubai - The Art Of Well Being and the Fairmont Falcons Kids’ Club.

Job Description

• Develop and implement a comprehensive social media strategy aligned with the hotel’s brand positioning and marketing goals.
• Manage day-to-day copywriting, content creation, scheduling, publishing, and monitoring across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
• Well versed in ad management and key social media tools, this includes meta business.
• Create engaging content including posts, reels, stories, captions, short videos, and promotional campaigns showcasing hotel experiences, dining outlets, events, and offers.
• Coordinate with internal departments (F&B, Rooms, Spa, Sales, Events) to capture content and promote key initiatives.
• Collaborate with photographers, videographers, influencers, and agencies to ensure high-quality visual content.
• Monitor social media channels, respond to comments and messages in a timely and brand-appropriate manner, and manage online community engagement.
• Track performance metrics, analyse insights, and prepare monthly social media performance reports with recommendations for improvement.
• Support influencer collaborations, partnerships, and campaign activations in line with brand guidelines.
• Ensure consistency with brand tone of voice, visual identity, and luxury service standards across all platforms.
• Stay updated with social media trends, platform updates, and competitor activities within the hospitality market.
• Support crisis communication and reputation management in coordination with the Marketing and PR teams.
• Other tasks as assigned.
  
  

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 2–4 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands.
• Strong knowledge of social media platforms, tools, analytics, and content trends.
• Excellent writing, storytelling, and visual content sensibility.
• Experience with social media scheduling and analytics tools.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative mindset with attention to detail and brand consistency.
• Experience working in a hotel, resort, or luxury hospitality environment.
• Knowledge of influencer marketing and paid social campaigns.
• Basic understanding of photography, videography, and content editing tools.