Social Media Handler (225-909)

The role of a Social Media Handler is integral in today's digital-centric world, where brands thrive on their online presence and engagement. This position requires an individual who is not only adept at using various social media platforms but is also skilled in crafting compelling content that captivates audiences and drives engagement. As a Social Media Handler, you will be responsible for managing all aspects of social media interaction between customers and the organization, ensuring a high level of customer engagement and fostering an effective online community. You must be proactive, creative, and able to stay up-to-date with the latest digital marketing trends. The ideal candidate will have a strong understanding of the target audience and how to leverage social listening tools to align strategies with the company's overarching goals and brand identity.

Responsibilities

• Develop, implement, and manage social media content strategies for increased engagement.
• Create visually appealing multimedia content tailored for each social media platform.
• Monitor social media accounts daily to provide timely responses to inquiries and comments.
• Collaborate with marketing and communications teams to align social content with campaigns.
• Analyze key performance indicators to optimize social media activities and engagement.
• Stay updated with the latest social media trends to ensure platforms remain effective.
• Conduct competitor analysis to identify new opportunities in social media marketing strategies.
• Organize and execute social media advertising campaigns to broaden audience reach.
• Engage with followers and influencers to build a robust online community.
• Prepare monthly reports on social media performance metrics and insights.
• Maintain brand consistency and voice across all social media channels and content.
• Coordinate with graphic designers to create and streamline graphic elements and visual content.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven work experience in social media management, with a strong portfolio.
• Excellent written and verbal communication skills for effective content creation.
• Proficiency in using social media management tools like Hootsuite or Buffer.
• Demonstrated experience with SEO and social media analytics tools.
• Strong understanding of social media KPIs and digital marketing initiatives.
• Ability to multitask and perform under tight deadlines in a fast-paced environment.