Social Media Executive 31J25

We are seeking a dynamic and creative Social Media Executive to join our team. As a vital component of our marketing department, the Social Media Executive will oversee the company's interactions with the public by implementing social media content strategies. This role includes analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build a community online. The ideal candidate will be a strategic thinker, enthusiastic about keeping up-to-date with the latest market trends and digital technologies. They must have excellent communication skills, both verbal and written, and the ability to develop culturally relevant and compelling content across various platforms.

Responsibilities

• Develop and implement engaging content plans for social media platforms.
• Coordinate with internal teams to populate social media channels with content.
• Track and analyze social media metrics to assess campaign effectiveness.
• Respond to comments and customer queries in a timely manner.
• Brainstorm new ideas and engage with the digital marketing team.
• Stay current with the latest digital trends and social media technologies.
• Manage online communities and cultivate strong relationships with audiences.
• Create video content to increase brand awareness and social presence.
• Plan and implement social media advertising strategies with clear objectives.
• Conduct competitor research to identify opportunities and threats.
• Monitor and report on feedback and online reviews to improve brand reputation.
• Work closely with the design team to produce creative assets for social media.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Executive or similar role.
• Strong understanding of social media management and strategy.
• Excellent written and communication skills are mandatory.
• Design skills and experience with graphic design tools are a plus.
• Analytical skills with experience using social media analytics tools.
• Ability to work independently and collaboratively within a team.
• Familiarity with social media advertising and big data analysis.