Social Media Executive 31D25

The Social Media Executive role is pivotal for any organization aiming to enhance its online presence and engage with its audience effectively. As a Social Media Executive, you will manage and execute social media strategies across various platforms, help maintain the brand voice, and interact with followers to foster a community. You will work closely with the marketing team to align initiatives with overarching marketing goals and ensure brand consistency in content and tone. A keen understanding of current trends, platform nuances, and audience behavior is crucial for this role, as is the ability to adapt and respond to real-time events. Collaboration, creativity, and analytical thinking are essential to create and leverage content that resonates with the target audience and drives engagement and growth.

Responsibilities

• Develop and implement social media strategies aligned with the company's goals.
• Create, curate, and manage published content such as images, video, and written posts.
• Oversee social media accounts' design and layout consistency, ensuring brand adherence.
• Monitor, analyze, and report social media performance metrics regularly.
• Engage with followers and respond to comments and messages swiftly and professionally.
• Collaborate with marketing, public relations, and other departments on promotions.
• Stay up-to-date with the latest social media best practices and technologies.
• Identify trends and insights to optimize strategy and performance consistently.
• Assist in the planning and execution of social media campaigns and promotions.
• Manage paid social media advertising campaigns to maximize reach and engagement.
• Track competitors' activities and develop insights and strategies to outperform them.
• Maintain a social media calendar to ensure timely and effective content publication.

Requirements

• Bachelor's degree in Marketing, Communication Studies, or a related field.
• Proven experience in managing social media accounts for brands or businesses.
• Strong understanding of all social media platforms and their best practices.
• Excellent communication skills, both written and verbal, are essential.
• Creative and innovative mindset, with a keen eye for design and detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in social media analytics and ability to generate insightful reports.
• Experience with social media management and analytics tools like Hootsuite or Buffer.
• Solid knowledge of SEO and content marketing principles to boost engagement.