Social Media Executive 27N25

As a Social Media Executive, you will be at the forefront of our digital presence, managing and enhancing our social media platforms. Your creativity and strategic thinking will play a crucial role in engaging our audience, boosting brand awareness, and driving traffic to our channels. The ideal candidate is a digital-savvy marketing enthusiast, someone who can create relevant and engaging content, and is able to analyze metrics to refine strategies and foster community growth. You will work closely with different departments to ensure brand consistency and the effective communication of our company values and ambitions. This position offers an exciting opportunity to lead and innovate within the social media landscape, champion our brand, and contribute significantly to the company's growth.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Create engaging, meaningful content across all social media platforms including posts and videos.
• Monitor social media channels daily to respond to comments and address customer inquiries.
• Analyze social media metrics to gather insights and make informed strategy adjustments.
• Coordinate with marketing, PR, and communications teams to ensure brand consistency.
• Keep abreast of the latest social media best practices and competitive activities.
• Plan and execute paid social media advertising campaigns to reach target audiences.
• Build and nurture influencer partnerships to amplify brand presence and engagement.
• Organize and manage giveaways and contests to increase visibility and engagement.
• Generate monthly reports on social media performance, metrics, and ROI analysis.
• Develop and manage a social media content calendar to ensure timely postings.
• Identify and monitor emerging social media trends to remain an industry leader.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role is essential.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
• Strong written and verbal communication skills with an eye for detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with social media analytics tools and ability to interpret meta and performance data.
• Creative mindset with a passion for staying ahead of social media trends.