Social Media Executive 23F26

The Social Media Executive is an integral part of a company's online presence, responsible for shaping the public perception of the organization. Tasked with managing and implementing strategies across various social media platforms, the role involves creating engaging content that resonates with diverse audiences. As a bridge between the company and its customers, the Social Media Executive must possess a strong understanding of digital marketing trends and social media dynamics. They play a crucial role in maintaining brand identity while enhancing community engagement and driving online interactions. With an eye for current trends and innovative content creation, the Social Media Executive ensures that the company remains competitive and relevant in the digital space.

Responsibilities

• Develop and implement effective social media strategies for brand promotion.
• Create engaging and relevant content tailored to each social media platform.
• Monitor social media channels to engage with the audience promptly.
• Analyze social media metrics to improve performance and strategy efficiency.
• Collaborate with other departments to align social media content with campaigns.
• Stay updated with the latest social media trends and platform updates.
• Manage social media advertising campaigns and analyze their performance.
• Respond to comments, messages, and inquiries from followers in a timely manner.
• Work with graphic designers and other teams to create visual content.
• Conduct competitor analysis to identify growth opportunities and industry benchmarks.
• Design social media contests, promotions, and collaborations to increase engagement.
• Maintain consistent brand voice and identity across all social media channels.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a Social Media Executive or similar role in digital marketing.
• Strong understanding of social media platforms, analytics tools, and SEO practices.
• Excellent written and verbal communication skills for effective engagement.
• Creative thinker with the ability to generate innovative content ideas.
• Proficient in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Ability to multitask and manage several projects under tight deadlines.
• Familiarity with social media advertising platforms and campaigns management.
• Experience working within a team and strong collaborative skills are required.