Social Media Executive (225-916)

The Social Media Executive is an integral part of the marketing and communications team, responsible for managing and enhancing the social media presence of a brand, product, or organization. This dynamic role involves creating engaging content, analyzing performance metrics, and implementing strategies to drive growth and engagement on various social media platforms. A successful Social Media Executive is creative, analytical, and strategically oriented, capable of multitasking and prioritizing while keeping up with the latest trends and technologies in social media. They work closely with other team members to ensure consistent message delivery and alignment with overall marketing goals. This role requires excellent communication skills, a deep understanding of social media tools, and the ability to adapt to a fast-paced, results-driven environment. Whether it’s launching a new campaign, responding to customer inquiries, or researching the latest digital marketing trends, the Social Media Executive plays a critical role in shaping the brand's online reputation and presence.

Responsibilities

• Create and curate engaging content for various social media platforms.
• Develop and implement social media strategies aligned with marketing goals.
• Monitor and analyze social media metrics to optimize performance.
• Collaborate with designers and other stakeholders for campaign execution.
• Respond to comments and messages promptly to maintain customer engagement.
• Stay updated on industry trends and emerging social media technologies.
• Coordinate with influencers and brand ambassadors for collaborative promotions.
• Conduct competitive analyses to identify new opportunities and strategies.
• Plan and execute paid social media campaigns to enhance visibility.
• Report on social media activity, engagement, and growth to management.
• Ensure brand consistency in tone and messaging across all platforms.
• Identify and utilize new tools and platforms to engage with the audience.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience managing social media accounts for brands or organizations.
• Strong understanding of social media platforms and analytics tools.
• Excellent communication and writing skills for content creation.
• Ability to work independently and manage multiple tasks simultaneously.
• Creative mindset with a keen eye for detail and design.
• Experience with social media advertising and performance analysis is a plus.