Social Media Executive 20N25

The Social Media Executive is a dynamic role that serves as the bridge between a brand and its audience across various social media platforms. This position involves the development and delivery of creative content and strategic efforts to increase brand awareness and engagement online. The ideal candidate will be adept at crafting engaging posts, managing social media campaigns, and analyzing performance metrics to refine strategies. Working closely with marketing and creative teams, the Social Media Executive will ensure seamless integration of social media with broader marketing efforts. This role is perfect for someone who is passionate about the latest digital trends and has an innate ability to engage and grow a community online.

Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create and schedule engaging content tailored to each social media platform.
• Monitor and respond to comments and messages promptly and professionally.
• Analyze social media performance using analytics tools and prepare reports.
• Coordinate with the marketing team to ensure consistent brand messaging.
• Stay updated on the latest social media best practices and technologies.
• Manage social media advertising campaigns and resources effectively.
• Collaborate with influencers to support brand objectives and campaigns.
• Attend industry events and networking opportunities to grow the brand’s presence.
• Monitor competitors’ social media activities and propose innovative ideas.
• Train junior team members on social media management and content creation.
• Ensure compliance with applicable rules and regulations in all social media efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a relevant field preferred.
• Minimum of 2 years experience in social media management or related roles.
• Excellent written and verbal communication skills are crucial for this role.
• Proven track record in growing online communities and brand engagement.
• Strong understanding of social media KPIs and metrics for analysis and reporting.
• Proficiency in using social media platforms and analytics tools effectively.
• Ability to work well under pressure and meet deadlines with ease and efficiency.