Social Media Executive 17D25

The Social Media Executive role is a dynamic position that involves managing social media strategies to enhance brand presence and engage with target audiences effectively. As a Social Media Executive, you will be responsible for developing and implementing creative social media campaigns, generating engaging content, and analyzing data for performance optimization. You will work closely with marketing teams to ensure brand consistency and utilize digital marketing tools to measure the impact of various campaigns. This position requires a proactive mindset, a keen sense of the latest social media trends, and the ability to adapt strategies to fit the evolving digital landscape. The ideal candidate will have both creative flair and analytical capabilities, playing a crucial role in growing the online presence of the company and establishing meaningful connections with our consumers.

Responsibilities

• Develop and execute social media strategies that align with business goals.
• Create, curate, and manage published content across all social media platforms.
• Monitor, listen, and respond to users in a timely and authentic manner.
• Analyze key metrics and adjust social media plans based on findings.
• Collaborate with the creative team for designing engaging social media graphics.
• Stay updated with latest social media trends and user preferences.
• Manage social media promotional campaigns effectively and within budget constraints.
• Coordinate with marketing teams to ensure content aligns with marketing initiatives.
• Conduct competitive analysis to identify new opportunities for engagement.
• Engage with influencers and industry experts to foster brand partnerships.
• Track and report performance of campaigns using analytic tools and software.
• Prepare detailed reports on engagement, conversions, and other key metrics.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in managing social media platforms for brands or agencies.
• Strong understanding of social media metrics and how to interpret data.
• Excellent writing, editing, and verbal communication skills.
• Proficiency in social media tools like Hootsuite, Buffer, and similar.
• Creativity in developing impactful content and audience engagement strategies.
• Ability to work independently and handle multiple projects simultaneously.