Social Media Executive 15J25

As a Social Media Executive, you will be responsible for developing and executing comprehensive social media strategies that align with our brand objectives and engage our target audience. This role requires a creative and analytical mindset to craft compelling content that drives business goals while also monitoring campaign performance to refine our approach. You will collaborate with cross-functional teams to promote consistent messaging and branding across all digital platforms. Furthermore, you will play a key role in leveraging social media as a tool for community building, customer engagement, and brand advocacy. To succeed in this position, you must be organized, proactive, and stay abreast of the latest trends and technologies in the rapidly evolving social media landscape.

Responsibilities

• Develop and implement comprehensive social media strategies in line with objectives.
• Create engaging and on-brand content for various social media platforms.
• Manage and monitor social media channels, ensuring a consistent posting schedule.
• Analyze social media metrics to track performance and inform future strategies.
• Engage with the online community to drive interaction and foster brand loyalty.
• Work closely with the marketing team to ensure cohesive messaging across campaigns.
• Monitor competitors and industry trends to stay ahead of market changes.
• Coordinate with content creators for video, image, and text content development.
• Handle crisis management and negative feedback effectively on social platforms.
• Collaborate with influencers and third-party content providers for partnerships.
• Report on the effectiveness of social media campaigns to senior management.
• Continuously optimize social media tactics based on real-time data analysis.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven work experience as a Social Media Executive or similar role.
• In-depth understanding of social media platforms and their unique audiences.
• Strong analytical skills with the ability to derive actionable insights from data.
• Exceptional written communication and content creation skills are essential.
• Experience with social media management tools and analytic software.
• Creative thinker with the ability to develop innovative social media strategies.