Social Media Executive 06F25

The Social Media Executive plays a pivotal role in enhancing the online presence of the organization they work for. Tasked with developing and executing highly engaging social media strategies, the Social Media Executive must be a creative thinker, skilled communicator, and analytical mind. The role requires a deep understanding of various social media platforms, trends, and best practices to effectively reach target audiences and achieve company objectives. The ideal candidate will have a passion for building brand equity, keeping abreast of digital innovations, and an innate ability to craft content that resonates with users. This dynamic position involves collaborating with multiple departments to ensure cohesive messaging and maintaining a steady flow of communication across all social media channels. Success in this role is measured by metrics such as follower growth, engagement rates, traffic generation, and lead conversions — all contributing to the company's overall marketing strategy.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Create engaging and compelling content for various social media platforms.
• Monitor and analyze social media trends and competitive activity.
• Engage with audiences by responding to comments, messages, and inquiries promptly.
• Collaborate with marketing team members to ensure brand consistency.
• Plan and execute social media advertising campaigns that meet set objectives.
• Track and report monthly performance metrics and digital analytics.
• Coordinate with graphic designers to produce visually appealing multimedia content.
• Conduct regular audits of social media accounts for optimization opportunities.
• Stay updated on emerging social media platforms and industry trends.
• Build partnerships with influencers to expand brand visibility and reach.
• Organize and participate in online promotional campaigns and events.

Requirements

• Bachelor's degree in Marketing, Communication, Media, or a related field.
• Proven experience in managing corporate social media accounts and campaigns.
• Strong working knowledge of social media management tools like Hootsuite or Buffer.
• Excellent written and verbal communication skills with attention to detail.
• Ability to analyze metrics and translate data into actionable changes.
• Creativity with a strong sense of visual aesthetics and branding concepts.
• Ability to work under pressure in a fast-paced environment and meet deadlines.