Social Media Executive 04F25

The Social Media Executive is a pivotal member of the marketing team responsible for developing and executing social media strategies to enhance brand presence and engage with targeted audiences effectively. The role demands an innovative thinker with strong creative skills, adept at using various social media platforms to deliver compelling content and campaigns. As a Social Media Executive, you will be at the forefront of a brand's online presence, working closely with other departments to synchronize marketing efforts and ensure messaging consistency. The ideal candidate will be passionate about social media trends, possess excellent communication skills, and have a proven track record of driving online engagement and growth.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Create and curate engaging content to effectively engage target audiences.
• Manage social media accounts across multiple platforms such as Facebook, Twitter, and Instagram.
• Monitor social media trends and adjust strategies to maintain relevancy and engagement.
• Coordinate with the creative team to produce visual content that complements social media posts.
• Track and analyze social media performance metrics to inform future marketing efforts.
• Engage with social media followers and respond to inquiries promptly and professionally.
• Work with influencers and brand partners to amplify social media reach and visibility.
• Organize and execute social media campaigns and contests to boost interaction.
• Ensure brand consistency in tone, voice, and terminology across all social media platforms.
• Report on the effectiveness of social media campaigns using analytics tools.
• Stay informed about the latest developments and industry best practices in social media marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience managing social media platforms for a brand or company.
• Strong understanding of social media metrics and analytics to drive decisions.
• Excellent communication skills with keen attention to detail in content creation.
• Ability to work collaboratively within a team and with other departments.
• Experience with social media management tools such as Hootsuite or Buffer.
• Creativity and an eye for design when creating visual content for social media.