Social Media Content Strategist (225-1014)

Are you a dynamic, creative thinker with a passion for social media? We are looking for a talented Social Media Content Strategist to join our team and drive our online presence. As a Social Media Content Strategist, you will be responsible for developing and implementing robust content strategies across various social media platforms. Your role will involve understanding what makes our audience tick and crafting engaging content that resonates with them. The ideal candidate is someone who possesses exceptional writing skills, has a good understanding of digital marketing trends, and is adept at leveraging data to inform their creative decisions. Join us and help shape the voice and tone of our brand online while building a strong community and driving engagement.

Responsibilities

• Develop and execute social media content strategies across multiple platforms.
• Analyze audience insights to create tailored content that resonates effectively.
• Collaborate with marketing and design teams to align content with brand goals.
• Maintain a content calendar to ensure consistent and timely content delivery.
• Monitor social media channels for industry trends and emerging opportunities.
• Engage with our online community to nurture relationships and increase engagement.
• Utilize analytics tools to track the performance of social media campaigns.
• Create detailed reports on web traffic and ROI from content strategies.
• Identify and analyze competitors to adjust strategies and maintain competitiveness.
• Adjust and optimize social media strategies based on the latest industry trends.
• Manage advertising campaigns to boost brand visibility and social engagement.
• Conduct A/B testing to refine content for maximum engagement and impact.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Content Strategist or similar role.
• Exceptional writing and editing skills with keen attention to detail.
• In-depth knowledge of major social media platforms and their best practices.
• Strong analytical skills to interpret data and translate it into actionable insights.
• Experience with social media management and analytics tools like Hootsuite or Buffer.
• Excellent communication and collaboration skills to work effectively with team members.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Creative thinker with the ability to propose new ideas and strategies.
• Basic knowledge of SEO and online marketing is preferable.