Social Media Content Executive

BORN28, a dynamic marketing agency, is seeking a Social Media Content Creator to craft compelling, platform-specific content that drives engagement and strengthens brand presence. This role involves conceptualizing and producing high-quality visuals and videos, managing content calendars, and staying ahead of social media trends. If you’re creative, detail-oriented, and passionate about digital storytelling, we want you on our team.
 



Content Creation & Brand Voice

• Conceptualize and produce engaging content tailored for each social media platform (Instagram, Facebook, TikTok, X/Twitter, LinkedIn, etc.).
• Maintain a consistent brand voice and visual aesthetic across all channels.
• Edit and refine content for clarity, accuracy, and impact.

Trend Monitoring & Strategy

• Stay updated on emerging social media trends, platform updates, and digital culture.
• Identify and leverage trending topics and formats to boost brand visibility.
• Adapt content strategies based on audience preferences and current trends.

Content Planning & Scheduling

• Develop and manage a comprehensive content calendar for consistent posting.
• Schedule and publish content using social media management tools.
• Monitor performance and adjust scheduling as needed.

Visual Design & Video Editing

• Create eye-catching graphics and edit videos using tools like Canva, Adobe Creative Suite, and CapCut.
• Ensure all visual content aligns with brand guidelines and platform specifications.
• Source and curate high-quality visual assets.

Community Engagement

• Monitor social channels for comments, mentions, and messages.
• Engage with followers to foster a positive and interactive community.
• Collaborate with the community management team to address inquiries and feedback.

Analytics & Reporting

• Track and analyze content performance using analytics tools.
• Generate reports on key metrics and provide insights for optimization.
• Use data to inform content strategy and improve engagement.

Collaboration

• Work closely with marketing, design, and other teams to ensure consistent messaging.
• Contribute to brainstorming sessions and campaign planning.
• Support social media campaigns and initiatives.

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