Social Media Content Executive @ ESM Dubai

Events and Sports Management (ESM) is looking for a creative Social Media Content Executive to join our team in Dubai, UAE. If you can shoot, edit and publish standout content and have a passion for sport, this is your chance to bring our academies, programmes and events to life across social media.

The role

You'll create and manage social media content across ESM's brands, academies, programmes and events. This is a hands-on role: you'll travel regularly to cover events on the ground, capture and edit short-form video and photography yourself, plan and publish content, and bring fresh ideas that grow our audiences across Instagram, TikTok, Facebook and new platforms. You'll report to the Social Media Lead and work closely with the creative and operations teams.

What you'll do

Content creation and editing

• Shoot and edit short-form video, photos and stories live from venues and events
• Turn event footage into engaging reels, highlights and recaps
• Develop content series such as athlete and coach profiles, behind-the-scenes and challenges
• Test new formats and platform trends, and scale what performs

Social media management

• Plan, write and publish content across Instagram, TikTok, Facebook and any new channels
• Build monthly content calendars around events, campaigns, registration windows and partner activations
• Manage community engagement, responding to comments and messages
• Keep profiles, bios, highlights and links up to date
• Follow each brand's guidelines and tone of voice

Event coverage

• Attend events across the calendar, capturing key moments, results and ceremonies
• Post results, highlights and winners promptly and accurately
• Brief photographers and videographers on priority events and shot lists
• Organise all footage and photos in the asset library after every event

Partners and reporting

• Plan, produce and publish partner and sponsor content in line with agreed terms and brand guidelines
• Track partner deliverables and collect proof of delivery and performance data
• Report monthly on followers, reach, engagement and top-performing content
• Use performance insights to improve future content

Safeguarding

• Follow safeguarding, parental consent and child image guidelines on all content featuring young people
• Check consent lists and restrictions before publishing anyone's image or name

Qualifications

• Degree in Marketing, Media, Communications, Sports Management or a related field
• Valid UAE driving licence (essential, as the role involves regular travel between venues and events)

Experience

• 2–3 years of social media management experience, ideally in sport, events or youth content
• Experience capturing and editing content at live events
• A portfolio of short-form video and social content you've shot and edited
• Experience growing and scaling social media accounts is an advantage

Knowledge and skills

• Confident shooting and editing short-form video and photography on mobile, using tools such as CapCut
• Working knowledge of Meta Business Suite, TikTok and platform analytics
• Strong copywriting skills in English, with a feel for each platform's tone
• Ability to manage several brands and adapt content to each
• Strong understanding of sport and current content trends

Attributes

• Creative, with a genuine passion for sport
• Proactive and full of fresh content ideas
• Well organised and able to manage multiple deadlines
• Comfortable travelling regularly across the UAE to cover events and venues
• Flexible with working hours, including early starts and weekends during busy event periods

What we offer

• Annual flight allowance
• Private medical insurance
• Continuing professional development opportunities
• End-of-service benefit
• Access to lifestyle discounts