Social Media Content Creator

About Addmind

Addmind is a privately owned hospitality group and the leading food and beverage management and concept creation company in the Middle East, with a growing international portfolio of restaurants, bars and lounges, beach clubs, nightlife venues, and hotels

We are looking for a creative, commercially minded Social Media Content Creator to manage the brand’s social presence while supporting PR, influencer relations, CRM and guest communication.

Key Responsibilities

• Manage the daily social media presence across Instagram, TikTok, Facebook and relevant platforms.
• Develop monthly and weekly content calendars aligned with marketing campaigns, events and commercial priorities.
• Create strong social-first concepts for events, DJs, F&B, lifestyle and venue experiences.
• Brief designers, photographers, videographers and content creators on required assets.
• Attend key events and activations to capture and coordinate real-time content.
• Create and edit simple mobile-first content including Stories, Reels and short-form videos.
• Manage DJ announcements, event reminders, countdowns, FOMO content, sold-out communication, recaps and live event coverage.
• Write captions, social copy and customer-facing communication in line with the brand tone of voice.
• Manage community engagement including comments, DMs and audience interaction.
• Identify relevant trends, formats, sounds and cultural moments while ensuring they remain appropriate for the brand.
  

• Assist the Marketing Manager with PR activities, media outreach and brand communications.
• Support relationships with PR agencies, media partners, journalists and relevant publications.
• Coordinate influencer and creator invitations, visits, hosted experiences and event attendance.
• Identify relevant influencers and creators aligned with the brand positioning and target audience.
• Maintain influencer and media databases.
• Coordinate influencer deliverables and ensure agreed content is published correctly and on time.
• Track influencer coverage, PR mentions and campaign results.
• Support gifting, seeding and special-event communication where relevant.
  

• Work confidently with SevenRooms to support guest communication and marketing activities.
• Assist with guest database management, segmentation and CRM campaigns.
• Create and send targeted email blasts for events, promotions, seasonal campaigns and venue updates.
• Support SMS, WhatsApp or other direct guest communication where applicable.
• Coordinate with reservations and operations teams to ensure campaigns are aligned with availability and commercial objectives.
• Track email performance including open rates, click-through rates and conversions.
• Support database growth and ensure guest data is organised and properly segmented.
• Analyse booking behaviour and guest data from SevenRooms to help improve targeting and campaign effectiveness.
  

• Monitor social media, influencer, PR and CRM performance.
• Prepare regular reports covering content performance, audience growth, engagement, influencer results and campaign effectiveness.
• Use insights from social media and CRM data to recommend improvements.
• Work closely with the Marketing Manager and paid-media team to ensure organic, CRM and advertising communication is aligned.
  

• Proven experience managing social media for hospitality, nightlife, F&B, entertainment, fashion or lifestyle brands.
• Strong understanding of Instagram, TikTok and short-form content.
• Experience supporting PR, influencer marketing and creator partnerships.
• Previous experience working with SevenRooms or similar hospitality CRM/reservation platforms is highly preferred.
• Experience creating and sending email marketing campaigns and database segmentation.
• Good understanding of CRM, guest journeys and database marketing.
• Strong content creation skills using mobile photography and video.
• Comfortable using tools such as Meta Business Suite, TikTok, CapCut, Canva and social media scheduling/reporting platforms.
• Excellent copywriting and communication skills.
• Good eye for photography, design, composition and premium brand aesthetics.
• Ability to work quickly during live events and react to real-time content opportunities.
• Strong understanding of social media analytics, email marketing metrics and content-performance indicators.
• Awareness of current music, nightlife, hospitality, lifestyle and cultural trends.
• Highly organised and capable of managing multiple events, campaigns, influencers and communication channels simultaneously.
• Experience within Dubai or the UAE hospitality/nightlife market is a strong advantage.
  

• Opportunity to work with one of the region's leading hospitality and lifestyle groups.
• Dynamic, collaborative, and multicultural work environment.
• Exposure to high-profile brands, venues, and marketing campaigns across the MENA region.
• Career growth and professional development opportunities.