Social Media & Content Associate (225-1014)

The Social Media & Content Associate plays a crucial role in shaping and maintaining the online presence of our brand. This position requires a dynamic, creative individual who can strategize, create, and deploy engaging content across various social media platforms. Working closely with the marketing team, the Social Media & Content Associate will ensure that our content is aligned with business goals, resonates with our audience, and enhances our brand voice. This role involves daily management of our social channels, development of compelling visual content, and ongoing analysis of social media trends and performance metrics. This is a unique opportunity for someone passionate about storytelling and digital engagement to make a significant impact on our brand's visibility and growth.

Responsibilities

• Develop and execute social media strategies to increase online engagement and growth.
• Create and curate high-quality, relevant, and timely content that aligns with brand goals.
• Manage social media calendars and ensure consistent messaging across all channels.
• Monitor social media platforms for trending stories and engagement opportunities.
• Collaborate with graphic designers to produce visually appealing multimedia content.
• Engage with social media users by responding to comments, messages, and discussions.
• Analyze and report on social media performance using analytics tools and insights.
• Identify and engage with influencers and brand advocates to expand reach.
• Stay updated on current social media trends and platform changes.
• Coordinate with the marketing team for campaigns and promotional content alignment.
• Assist in developing and maintaining the company's brand voice and tone online.
• Organize contests, giveaways, and other interactive digital experiences on social media.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience managing and content creation for multiple social media platforms.
• Excellent written and verbal communication skills with a creative mindset.
• Strong understanding of digital marketing concepts and social media strategies.
• Ability to analyze data and translate findings into actionable insights and improvements.
• Proficiency with graphic design and photo editing tools like Adobe Photoshop or Canva.
• Self-motivated and able to work both independently and as part of a team.