Social Media Associate 14D25

The Social Media Associate is an essential role in today's digital-first marketing teams, pivotal in enhancing and growing a company's online presence across multiple platforms. This role is perfect for a creative and tech-savvy individual who thrives in a fast-paced environment. The Social Media Associate will work closely with the marketing team to design and implement social media strategies that align with business goals. This includes the creation and curation of engaging content, monitoring of online conversations, collaborating with various departments, and employing analytics to improve performance. The ideal candidate should have a passion for digital communication, experience with social media management tools, and an ability to analyze trends to drive engagement and increase followers.

Responsibilities

• Develop, implement, and manage social media strategies for multiple platforms.
• Create and curate engaging and relevant content for various social media channels.
• Monitor social media platforms for timely engagement with online community comments.
• Collaborate with marketing and communications teams to ensure brand consistency.
• Analyze social media metrics and compile performance reports for management review.
• Stay updated on digital trends to implement actionable recommendations for strategy enhancements.
• Build and nurture positive relationships with key influencers and industry contacts.
• Respond to and address customer inquiries and complaints in a professional manner.
• Organize and manage social media campaigns, promotions, and giveaways.
• Generate monthly performance and analytics reports to track growth and engagement.
• Assist with creative direction and input on visual and video content development.
• Train and guide junior team members on the company's social media strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in managing social media platforms for a brand.
• Strong writing, editing, and communication skills in English.
• Proficiency in social media management and analytics tools such as Hootsuite and Google Analytics.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Creativity in developing campaign ideas and content for diverse audiences.
• Understanding of SEO and content marketing strategies for social media.