Social Media and Marketing Coordinator (225-823)

The Social Media and Marketing Coordinator plays a pivotal role in the execution and management of a company's digital marketing initiatives. This position entails crafting and curating engaging content across various social media platforms to increase brand awareness and drive traffic. Additionally, the Coordinator will collaborate with marketing teams to plan and implement campaigns that align with the company’s goals. An understanding of the latest digital marketing trends and analytics tools is crucial. This role demands creativity, strategic thinking, and strong communication skills as the Coordinator represents the company's voice and vision in the digital space, ensuring consistent brand messaging and engagement with target audiences.

Responsibilities

• Develop and implement a comprehensive social media strategy to align with business goals.
• Create high-quality and engaging content for social media platforms and marketing campaigns.
• Monitor social media trends to identify new opportunities for audience engagement.
• Manage and oversee social media accounts, ensuring engaging and brand-consistent voice.
• Collaborate with the marketing team to develop and execute promotional campaigns.
• Use analytics tools to track and report on the performance of marketing activities.
• Engage with followers, respond to queries, and manage online interactions effectively.
• Plan and manage paid social media advertising campaigns to maximize reach.
• Work with graphic designers to create visually appealing content and assets.
• Coordinate public relations efforts to enhance brand reputation and visibility.
• Stay updated on industry trends to recommend strategic improvements.
• Assist in organizing and promoting events to boost brand presence and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience in social media management and digital marketing roles.
• Excellent written and verbal communication skills for content creation.
• Proficient in using social media management and analytics tools effectively.
• Strong understanding of current online marketing strategies and trends.
• Creative thinker with the ability to propose innovative marketing ideas.
• Excellent organizational and multitasking skills to handle multiple campaigns.