Social Media and Marketing Coordinator 06M26

The Social Media and Marketing Coordinator is a pivotal role that combines the creativity and reach of social media platforms with strategic marketing efforts to enhance and support a company's brand goals. This role requires a dynamic individual who possesses both the analytical capabilities to assess market trends and the creative flair to engage audiences across different social media channels. The coordinator will work closely with the marketing team to develop and execute innovative campaigns that resonate with target audiences and drive growth. If you are passionate about creating impactful content and have an innate ability to navigate the ever-evolving landscape of social media, this role may be perfect for you. Candidates should be skilled in various digital marketing tools, possess a keen eye for detail, and have excellent communication skills.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals and brand identity.
• Create, curate, and manage published content across different social media platforms.
• Engage with followers, respond to queries, and escalate issues to maintain community rapport.
• Monitor social media channels for trends, feedback, and other relevant data insights.
• Collaborate with the marketing team to align social media strategies with marketing campaigns.
• Analyze and report on social media performance metrics and campaign success rates.
• Stay updated with current social media techniques, tools, trending technologies, and strategies.
• Coordinate and manage social media advertising campaigns and budget allocations.
• Support the creation of visual and written content for cross-platform use.
• Host live events and webinars to grow and engage the audience on social platforms.
• Assist in developing marketing materials and digital assets as part of broader campaigns.
• Ensure brand consistency in copy through tone, voice, and terminology.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven work experience within social media management and marketing coordination.
• In-depth knowledge of social media platforms, analytics, and marketing strategies.
• Excellent verbal and written communication skills with a creative approach.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Experience in planning and executing digital marketing campaigns and paid promotions.
• Ability to analyze data and translate results into actionable recommendations.