Social Media and Marketing Coordinator 04D25

As a Social Media and Marketing Coordinator, you will play a pivotal role in driving the online presence and brand image of our company. You will be responsible for creating and managing engaging content across various social media platforms and assisting in executing marketing campaigns that augment the company's growth and visibility. Your creative input and strategic thinking will harness the power of social media to engage our target audience and convert them into loyal customers. You will be working closely with the marketing team to ensure that the brand message is consistent across all channels and spearheading initiatives that resonate with our brand values and goals.

Responsibilities

• Develop and implement comprehensive social media strategies to boost engagement.
• Create and curate engaging content for multiple social media platforms daily.
• Monitor social media channels for trends and insights to inform content creation.
• Collaborate with the marketing team to align social media strategies with marketing goals.
• Analyze the effectiveness of social media campaigns and optimize accordingly.
• Coordinate with design and content teams to ensure high-quality visual content.
• Engage with followers and respond to queries in a timely manner to maintain relationships.
• Schedule posts across different platforms using appropriate social media management tools.
• Track, report, and analyze website metrics and initiatives against business goals.
• Stay up-to-date with digital and social media trends and innovations.
• Assist in crafting and executing email marketing campaigns as needed.
• Support the marketing team in developing and implementing promotional strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience managing social media platforms in a professional setting.
• Strong understanding of social media KPIs and analytics tools, including Google Analytics.
• Exceptional written and verbal communication skills for diverse audiences.
• Proficient in social media management tools such as Hootsuite or Buffer.
• Creative mindset with the ability to generate innovative content ideas promptly.
• Ability to work collaboratively in a fast-paced and dynamic team environment.