Social Content Manager - Maybelline

Elevate the brand’s reach and engagement through strategic paid campaigns on social media. Maximize ROI, expand the reach, and nurture an online community. Deep understanding of the brand to optimize influencer content that resonates with the target audience. Deep understanding of the makeup market and of social networks.

DRIVES PAID MEDIA & PERFORMANCE

• Develop paid social strategies across key platforms and fit all formats.
• Analyze Influencers campaign performance
  
  

• Conceptualize and oversee the influencer creation of engaging content.
• Social Pages: oversee the social media calendar and ensure content aligns with brand identity
• Identify high-performing organic content and strategically amplify it through paid promotion, expanding reach and maximizing engagement.
  
  

• Manage always-on Influencer content media budgets to ensure efficient allocation.
• Paid creator relationship.
• Continuously track, analyze, and report on influencer campaign performance metrics, identifying key trends and areas for improvement.
• Use data-driven insights to inform campaign adjustments and drive superior results.
  
  

• Reach & Impressions
• Engagement Rate
• Share of Influence, views, engagement and mentions
• Cost-Per-Click (CPC) & Cost-Per-Acquisition (CPA)
  
  

• Community management
• Makeup landscape knowledge (competition, viral products/viral trends/ infleuncers landscape…)
• Social media trends activation
• Brand equity communication
• Consumer profiling
• Digital platform and tech ecosystem
• Social listening techniques
• Arabic speaking must