Services Marketing Manager (225-1010)

The Services Marketing Manager is a pivotal role within our organization, responsible for devising and implementing strategic marketing initiatives that drive the growth and success of our service offerings. This role requires a highly skilled individual with strong business acumen, excellent communication capabilities, and an in-depth understanding of the services industry. As a Services Marketing Manager, you will be at the forefront of crafting strategies to enhance brand visibility, customer engagement, and service adoption. By collaborating closely with various departments, you will create comprehensive marketing plans and campaigns tailored to our diverse clientele. Your ability to analyze market trends, understand customer needs, and leverage data-driven insights will be crucial in positioning our services as market leaders and meeting our business goals.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote service offerings effectively.
• Conduct thorough market research to identify trends and opportunities for service expansion.
• Collaborate with the sales team to align marketing campaigns with overall business objectives.
• Manage and oversee content creation for various marketing channels, including online and offline media.
• Analyze competitor activities and strategies to maintain a competitive edge in the market.
• Act as the primary point of contact for all marketing-related inquiries and decisions.
• Monitor and report on the effectiveness of marketing campaigns and initiatives.
• Develop and maintain strong relationships with clients, partners, and vendors.
• Coordinate with creative teams to produce high-quality marketing materials and assets.
• Stay up to date on industry trends and innovations to implement best practices.
• Allocate and manage budgets for various marketing activities and projects.
• Identify new market segments and develop strategies to penetrate these markets effectively.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of 5 years of experience in marketing within the services sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills for effective collaboration.
• Experience in digital marketing and social media campaigns is highly desirable.
• Ability to manage multiple projects simultaneously in a fast-paced environment.