Job Description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the worlds leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

SEO Specialist

The SEO Specialist will support technical SEO execution, website optimization, crawl analysis, schema implementation, and organic performance improvements across FAB digital platforms. The role focuses on improving search visibility, AI-readability, indexing efficiency, and overall technical SEO health.

 

Key Responsibilities

  • Conduct technical SEO audits and identify optimization opportunities
  • Monitor crawlability, indexation, canonicals, redirects, and sitemap health
  • Support schema markup implementation and validation
  • Analyze Core Web Vitals and page speed performance
  • Optimize internal linking and website structure
  • Monitor SEO performance through GSC, GA4, and SEO tools
  • Support AI-readability and structured content optimization initiatives
  • Collaborate with development and content teams for implementation

 

Requirements

  • 3-5 years of SEO experience
  • Strong understanding of technical SEO and on-page optimization
  • Experience with GSC, GA4, Screaming Frog, SEMrush/Ahrefs
  • Familiarity with schema markup and Core Web Vitals
  • Understanding of AI Search / AI Overview optimization
  • Strong analytical and problem-solving skills

 

 

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think its a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.


Job Details

Role Level: Associate Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: http://www.vml.com Job Function: Marketing
Company Industry/
Sector:
Advertising Services

What We Offer


About the Company

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