SEO Specialist 14M26

An SEO Specialist plays a crucial role in enhancing the online presence of a company by optimizing its website for search engines. This position requires an individual with a deep understanding of search engine algorithms and the ability to implement strategies that improve search engine rankings. The ideal candidate is analytical, detail-oriented, and possesses a passion for staying up to date with the latest trends and changes within the SEO landscape. They work closely with content creators, web developers, and marketing teams to ensure that SEO best practices are implemented across all aspects of the website. A successful SEO Specialist will contribute significantly to increasing traffic, improving conversion rates, and achieving the company's marketing and visibility goals.

Responsibilities

• Conduct keyword research to guide content teams for optimal search performance.
• Develop and implement effective SEO strategies to drive organic traffic growth.
• Optimize website content, including meta tags and titles, for better rankings.
• Track, monitor, and analyze website performance and SEO metrics regularly.
• Collaborate with web developers to ensure SEO best practices are met on newly developed code.
• Perform ongoing website audits to maintain optimal site health and performance.
• Identify and resolve technical SEO issues like crawl errors and broken links.
• Stay updated on the latest SEO trends and algorithm changes released by major search engines.
• Assist in generating monthly reports detailing SEO performance and KPIs.
• Develop and manage off-page SEO strategies including link-building campaigns.
• Consult with external agencies for advanced SEO projects that require robust technical expertise.
• Support marketing and social media staff in leveraging SEO strategies to align with broader campaigns.

Requirements

• Bachelor's degree in Marketing, Computer Science, or relevant field preferred.
• Minimum of 3 years experience working in SEO or continued education in the field.
• Proven experience with website analytics tools, including Google Analytics and SEMrush.
• Strong understanding of search engine algorithms and ranking methods.
• Excellent communication skills, both written and verbal, for outreach and internal collaboration.
• Proficiency in HTML, CSS, and other web development languages beneficial.
• Ability to work independently with minimal supervision, managing multiple projects effectively.