SEO Specialist 08D25

An SEO Specialist is a digital marketing professional who uses data analysis and strategic planning to increase the visibility of a website in search engine results. With expertise in keyword research, content optimization, and technical SEO best practices, the SEO Specialist aims to improve website ranking and drive organic traffic from major search engines like Google, Bing, and Yahoo. This role involves collaborating with content creators, web developers, and marketing teams to ensure that SEO strategies are effectively implemented and aligned with broader marketing goals. The ideal candidate is analytical, detail-oriented, and possesses a deep understanding of the ever-evolving dynamics of search engine algorithms and trends in the digital landscape.

Responsibilities

• Conduct in-depth keyword research to guide content teams and web developers.
• Develop and execute robust SEO strategies to increase search engine rankings.
• Monitor and analyze website traffic and performance metrics regularly.
• Collaborate with content creators to optimize web content for maximum SEO impact.
• Identify and rectify any technical issues that may affect site indexing and SEO.
• Keep up-to-date with industry trends and algorithm updates from search engines.
• Perform competitive analysis to identify gaps and opportunities for improvement.
• Utilize various tools for SEO applications including Google Analytics and SEMrush.
• Develop link-building strategies to improve site authority and visibility.
• Provide regular reports on SEO activities and performance to stakeholders.
• Work with marketing teams to integrate SEO best practices in campaigns.
• Ensure all websites and Internet properties are up to industry code standards.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• At least 2-3 years of experience in SEO or a similar role required.
• Strong knowledge of search engine algorithms and ranking factors.
• Proficiency in using SEO tools such as Google Analytics and Ahrefs.
• Exceptional analytical skills with a knack for data-driven decision making.
• Excellent communication skills, both written and verbal, for team collaboration.
• Ability to work independently as well as part of a fast-paced team environment.