SEO & PPC Specialist

SEO & PPC Specialist

Location: Dubai, UAE
Job Type: Full-time, On-site
Work Schedule: Night Shift (aligned with Los Angeles working hours)

Role Overview

We are seeking a SEO & PPC Specialist to lead and execute high-performance digital marketing strategies for a U.S. based brand. This role is ideal for a data-driven, performance-focused professional with strong experience in SEO, Google Ads, and lead generation for Western markets.

You will take ownership of organic and paid search performance, optimize conversion funnels, and drive measurable ROI. This is a hands-on role, requiring both strategic leadership and execution excellence.

This is a strictly on-site role with a Night Shift working hours in Dubai. Candidates must be currently based in Dubai and available to join immediately.

Key Responsibilities

• Lead and manage the full SEO strategy, including:
• On-page, off-page, and technical SEO
• Keyword research and optimization for the U.S. market
• Link-building strategy and execution
• Own Google Ads performance end-to-end, including:
• Budget management and bid strategies
• Audience targeting and campaign structure
• Conversion tracking and continuous optimization
• Analyze and improve lead generation funnels to maximize conversion rates and ROI
• Conduct competitor and keyword analysis to identify growth opportunities in U.S. search markets
• Optimize WordPress website performance, structure, and SEO configurations
• Track, analyze, and report on:
• SEO rankings and traffic performance
• Paid media efficiency and conversions
• Campaign ROI and growth metrics
• Collaborate with content, design, and proposal teams to align SEO and PPC efforts with business objectives
• Ensure accurate tracking and measurement using Google Analytics, Google Search Console, and Tag Manager

Tools & Platforms

• Google Ads
• Google Analytics & Google Search Console
• Semrush (required)
• Tag Manager
• WordPress (SEO plug-ins and performance optimization)
• Ahrefs (advantage)
• HubSpot CRM & Semrush (minimum 2 years’ experience required)

Qualifications & Experience

• Between 4 - 6 years of experience in SEO and PPC roles
• Minimum 2+ years experience with Semrush & Hubspot CRM
• Strong experience working with U.S. or Western markets (highly preferred)
• Proven track record of:
• Google Ads conversion optimization
• Lead generation and performance marketing
• Advanced proficiency in:
• Google Analytics
• Google Search Console
• Google Tag Manager
• WordPress SEO tools and configurations
• Strong understanding of U.S. search behavior and audience intent
• Experience in security or B2B industries is an advantage
• Excellent analytical, reporting, and communication skills
• Ability to work independently, manage priorities, and meet deadlines
• Comfortable working night shifts aligned with Los Angeles business hours

This is a strictly on-site role with a Night Shift working hours in Dubai. Candidates must be currently based in Dubai and available to join immediately.